Chicago Shakespeare TheaterThis release focuses on branding the production and inciting interest in press reviewers. As a theater, Chicago Shakespeare can afford to go into further depth in a press release than most companies can, and so this release contains details and reviews about the show.
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Trinity Christian CollegeThis release was actually sent out as a part of working at my school, Trinity Christian College. While I work in the Marketing and Communications department, I am contributing to our Public Relations campaigns during a time of staff transition. This document was released under the name of the Director of Public Relations, but was written by me. It focuses on an upcoming free lecture.
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Chicago Shakespeare TheaterSimilar to the above release, this piece focuses on branding the production, with a particular emphasis on the educational nature of the show and the service of Chicago Shakespeare Theater as a whole.
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Chicago Shakespeare TheaterThis production has toured throughout the world and has been to Chicago Shakespeare before, which changed the thrust of the release. This release focuses on the critical acclaim for audiences who may want to see it again.
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Results
In addition to writing press releases, I have also pitched pieces to various publications on behalf of my organization. Below is a document containing a featured story that I wrote on Shakespeare 400 Chicago. We were approached by a media contact with the possibility, and my supervisor put me in charge of writing the copy.